Websites, Sales pages, Emails +

Strategic launch copywriting services

for creative business coaches and course creators

Photo of me, the Copywriter.

Hi, I'm Liam.

An award-winning copywriter that writes conversion launch copy for creative business coaches and course creators.

Let's talk

Services:


Testimonials

"Colour Theory transformed our website with amazing copy and incredible service. They made our vision come to life and we are extremely happy with the results."

Tiffani's Clean and Shine

"Liam is a creative, solutions-oriented copywriter. He drafted timely copy for a digital recruitment campaign that addressed our brief and resonated with our target audience. I would be happy to work with Liam again."

Humber College

"Your review will go here." :)

Your Business


All rights reserved Colour Theory Creative 2023

Irresistible Sales Pages

Well-crafted sales pages

for creative business coaches and course creators

Does this sound like you?

You've built an incredible audience of like-minded people.You have an amazing product that you know can help your audience achieve their goals.You have a launch date in mind, but you're not sure how to get your audience to go from fan, to client.You might've tried launching in the past and the results were less than you expected.

Nodding your head yet?

Let's be real:

You got into this to share your expertise and truly help people.

But there's so much more to running a business than just passion and purpose. You need to find a way to connect people to that passion and purpose.

As a business owner you learn the ins-and-outs about just about everything. Marketing. Taxes. Hiring. Firing. You've done it all.

So the question becomes: is there a better way to reach your ideal clients?

And in doing so, can you be more effective with your launch so that you can dedicate more time to what you're passionate about: helping your community?

The answer to all of the above is a big, resounding YES ✅

A strategically crafted sales page can act as your opener, Q&A, and closer. Clearing up valuable time for you to do deep work.

Plus, a sales page works 24hrs a day. It blends strategy and creativity, and connects with your audience in their own voice, without over-selling.

So with a great sales page, you get to help more people succeed in their goals, and build your business while doing it.

If you're ready to leverage to power of a crafted sales page, book your free 30 minute consultation call now.

A well-crafted sales page will help you:

  • Share your unique offer to a large audience without sounding salesy

  • Connect you to your dream clients in an authentic way that speaks to them on an emotional level

  • Clarify how your course will help your audience reach their goals

  • Position your unique offer and what separates you from competitors

And they can help you avoid:

  • Missing out on truly connecting with your dream clients

  • Stressing over missed opportunities due to poorly written sales copy

  • The uncertainty of launching and how well your pages will perform

👉 Book your free copy consultation to learn more 👈

C.r.a.f.t

Our five step process for creating powerful launch copy

Call ☎️

Think of this as our kick off call: we'll discuss your process, business goals, and more. Before the call you'll receive a questionnaire to fill out which we'll use as a guide for our conversation. I'll also explain my process, what to expect, and answer any questions you have.

Research 🔬

This is where we deep-dive to learn everything I need to know about your industry, dream clients, and unique tone of voice. Once I've learned the facts, we'll blend it all together and use it to build your unique offer.

Action 🎬

This is the fun part! I'll take everything we discussed in steps 1 & 2 and start drafting your true-to-you copy. At this stage I'll check in with regular updates to keep you posted on how everything is tracking.

Finalize 🎨

When the first draft is complete, we'll book another call so I can walk you through the work and get any initial feedback items from you. From there, I'll send you the draft so you can go over it in more detail, and make any adjustments to ensure you're stoke on the final copy direction.

Triumph 🎉

Woohoo! We're done. The finalized, true-to-you copy is in your inbox and ready for launch. Sit back. Relax. And enjoy your sales.

Tell me about your business

I'll get back to you in under 24hrs


All rights reserved Colour Theory Creative 2023

Website Copywriting

Well-Written Website Copy

for creative business coaches and course creators

It's True:

Your website is the first place most people meet you.

Have you ever clicked on a website only to click X less than a second later because you couldn't find exactly what you were looking for?

Or the website wasn't speaking to you in an inspired way.

Or there was simply too much junk to dig through to get to what you were looking for.

Whatever the case, we've all been there. The X is easier than wasting your valuable time.

In fact, the average time spent on a website is less than a second.Every day millions of people like you and me click on, and click off bad websites in an instant.Meaning that every day thousands of business owners miss out on connecting with those same millions of people that * CLICK * before even reading what the business is selling.

Some might say that those people likely weren't the target audience or wouldn't have converted to a sale anyway.

But you couldn't argue they all fall into that group.

In fact, selling online products or services is often a numbers game. The more people that get the read your message, the more likely it is to make a sale. Or better yet, to add another person to your community so you can continue to provide the value.

In this day and age, having a poorly written website falls on one person only: the owner of that website.

If your website isn't clean, clear, and crafted to perfection, you're missing out on opportunities only you could dream of.

The good news is you're only one click away from a free consultation, where we'll go over where you could improve and from there build a game plan to execute those improvements.

Book your free 30 min consultation meeting today.

C.r.a.f.t

Our five step process for creating powerful launch copy

Call ☎️

Think of this as our kick off call: we'll discuss your process, business goals, and more. Before the call you'll receive a questionnaire to fill out which we'll use as a guide for our conversation. I'll also explain my process, what to expect, and answer any questions you have.

Research 🔬

A deep-dive to learn everything I need to know about your industry, dream clients, and unique tone of voice. At this stage we're gathering the palette for your creation.

Action 🎬

This is the fun part! I'll take everything we discussed in steps 1 & 2 and start drafting your true-to-you copy. At this stage I'll check in with regular updates to keep you posted on how everything is tracking.

Finalize 🎨

When the first drafts are complete. We'll book another call to walk through the work and get initial your feedback items. From there, I'll send you the draft so you can go over it in more detail. adjustments to ensure you're stoke on the final copy direction.

Triumph 🎉

Woohoo! We're done. The finalized, true-to-you copy is in your inbox and ready for launch. Sit back. Relax. And enjoy your sales.

Tell me about your business

I'll get back to you in under 24hrs


All rights reserved Colour Theory Creative 2023

Engaging Email Sequences

Engaging Email Sequences

for creative business coaches and course creators

Don't make this email mistake.

It could undermine your entire launch.

The average person is bombarded with badly written emails every day.

  • Weak headlines

  • Ignorable body copy

  • No call to action

  • Zero personality

It's no wonder so many go unopened. Most people don't even read beyond the subject line.

So your audience has high expectations when they sign up for your email list. If they're going to be there, you better over-deliver on your promise.

They Expect:

  • Curated content written just for them

  • Actionable advice or tactics

  • Useful information pertaining to your niche

  • Follow ups/next steps emails

  • Regular updates and exclusive offers

There's clearly no end to the potential of email.So then why are so many creative business coaches and course creators slacking when it comes to creating strategic, high-value email sequences?

Two words: bad strategy.

Without a process, you don't know which target to aim at. You could miss the opportunity to build your sequence in the language of your audience and connect with them on a level that your competitors can't: by leveraging your unique offer and experiences.

An engaging email sequence builds upon itself in a delicate balance of strategy and storytelling - you do not want to lead into an offer with every email. You build to that over time. You carefully craft a plan that lays the foundation for your launch, leading your dream client on a path of self-discovery. When they read your copy they'll read their story, but with an alternate ending.When they act, it sets in motion the rest of their story.

The first act in the rest of your story starts with setting up a meeting where we'll strategize your next email sequence and execute with craft and class.

C.r.a.f.t

Our five step process for creating powerful launch copy

Call ☎️

Think of this as our kick off call: we'll discuss your process, business goals, and more. Before the call you'll receive a questionnaire to fill out which we'll use as a guide for our conversation. I'll also explain my process, what to expect, and answer any questions you have.

Research 🔬

A deep-dive to learn everything I need to know about your industry, dream clients, and unique tone of voice. At this stage we're gathering the palette for your creation.

Action 🎬

This is the fun part! I'll take everything we discussed in steps 1 & 2 and start drafting your true-to-you copy. At this stage I'll check in with regular updates to keep you posted on how everything is tracking.

Finalize 🎨

When the first drafts are complete. We'll book another call to walk through the work and get initial your feedback items. From there, I'll send you the draft so you can go over it in more detail. adjustments to ensure you're stoke on the final copy direction.

Triumph 🎉

Woohoo! We're done. The finalized, true-to-you copy is in your inbox and ready for launch. Sit back. Relax. And enjoy your sales.

Tell me about your business

I'll get back to you in under 24hrs


All rights reserved Colour Theory Creative 2023